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It’s definitely a small industry but it’s growing rapidly and an unknown boy or a girl can become a celebrity overnight. Nepali public has enjoyed their arrival one after another. Just yesterday there was an impressive award ceremony (Hits Music Award 2063) was organized in Kathmandu that recognized the contributions made by some of the musical stars in the past year.As the private television stations came into existence in the later half of the last 10 years, the phenomena of music videos came with a bang. MTV hasn’t come in Nepal (and can’t be expected any time soon) but for Nepalese audience the music was no more a thing to be listened, it was something to be seen. For the growing music industry, music videos also turned out to be a great marketing tool to sell the audio cassettes and CDs. For singers, music videos were a magic means of being a celebrity: if you are appearing in the video, you are on your way to become a star.
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